Supercharging Your Breakfast Offering for Modern Menus

20th June 2024

The cost-of-living crisis has customers everywhere re-evaluating value, and breakfast is no exception. But fear not, breakfast enthusiasts! Mintel’s report on ‘Enhancing Breakfast Product Value for 2024’ brings exciting opportunities to make breakfast even more delicious and versatile.

As bakery experts, breakfast is one of our specialities here at Kara. By combining our years of expertise in improving breakfasts for consumers nationwide with Mintel’s in-depth report, we can explore the three key trends that are redefining value for breakfast and beyond.

Breaking the breakfast barrier

Consumers are embracing the freedom to enjoy breakfast foods throughout the day. Over 30% of consumers in markets like South Africa, Canada, and Australia are already “breaking the rules” by having pancakes for dinner or a breakfast burrito for a late lunch. Frozen breakfast items are also leading the “breakfast revolution,” with 37% of U.S. consumers enjoying them beyond the morning rush. The message is clear – versatility is key!

Kara’s wide range of high-quality breakfast products can be your partner in this delicious rebellion. By embracing versatility and bushing the breakfast boundaries, breakfast becomes a building block for creative and satisfying meals throughout the day.

Global flavours for morning plates

The world is a melting pot of breakfast traditions, and consumers are hungry to explore! Savoury Asian-inspired coffee is currently satisfying 46% of U.S. coffee drinkers and 65% of Polish consumers are craving international breakfast ideas. This is where Europe can embrace a wave of breakfast innovation – variations like savoury baked goods infused with global flavours, like fragrant herb focaccia or spicy chorizo breakfast muffins.

Kara is dedicated to sourcing high-quality bakery ingredients, creating the base for exciting flavour adventures for your customers. Experiment with a drizzle of sesame oil and a sprinkle of toasted seaweed flakes to transform a simple bowl of oatmeal into a taste of Asia or add a touch of smoked paprika and chorizo to your scrambled eggs for a Spanish-inspired twist.

Breakfast for the senses

Did you know that the aroma of food can actually boost your mood? Up to 58% of consumers agree that enticing smells can elevate their spirits. This makes breakfast the perfect time to leverage the power of aroma. Asian breakfasts often feature fragrant ingredients like ginger and lemongrass, a powerful inspiration for other regions!

Imagine the warm, inviting aroma of freshly baked cinnamon rolls wafting through your café or restaurant or the invigorating scent of citrus zest uplifting your senses. Breakfast becomes a sensory experience, setting the tone for a positive and productive day for consumers.

Keeping breakfast exciting

Beyond these trends, the report highlights the importance of regional preferences. For busy individuals seeking a quick and nutritious solution, consider pre-portioned oatmeal with exciting flavour combinations, or breakfast burritos packed with protein and vegetables.

By embracing versatility, exploring global flavours, and harnessing the power of aroma, you can stay a step ahead of the foodservice industry and keep your customers coming back for more. So next time you’re re-imagining your breakfast menu, remember, it’s not just about the first meal of the day – it’s about a delicious and mood-boosting experience, any time of day.

We know breakfast here at Kara and we are on a mission to improve the bakery offering overall for the foodservice sector. If you are ready to up your breakfast game to keep customers coming back for more, get in touch with our expert team today.

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